The Geico Gecko pez was released as part of an advertising campaign in 2010. This pez was produced for Geico Insurance companies and it is a gecko pez with Geico printed on its stem. This is the advertising campaign allowes some Geico insurance agents to distribute the pez, sometimes after a prospective customer provides information for an insurance quote. There are relatively few Geico insurance agents as most business is done online and many agents are not participating in the promotion. The pez is a completely different pez mold than any pez previously released and it looks great! The Geico Gecko is shown loose for better viewing, but yours will come mint in bag with candies!