The Chick-Fil-A Cow pez was released as part of an advertising campaign in 2008. This pez was produced for Chick-Fil-A restaurants and it is a cow that says Eat Mor Chikin on its stem. This is the advertising campaign used by Chick-Fil-A to get people to eat more chicken instead of beef and it seems to have been a very successful campaign! The pez is a completely different pez mold than any cow pez previously released and it looks great! The stem is printed to say Eat Mor Chikin on the front and the Chick-Fil-A logo is on the side of the stem in red. This pez comes mint in bag with a package of lemon candy and a special insert that shows how to load the dispenser and it uses the Chick-Fil-A cow as the example dispenser!